Horrockses Fashions Revisited

My blog about the 40s designs of Horrockses Fashions has promted many favourable comments, including some from the author of this upcoming book.






As is usual when writing blogs (or anything for that matter) I found some more interesting pictures AFTER I had published. So here are some more pics from the 40s.


This is th only image I've found for the 46 collection, hoping there will be others in the book.


Advert from Spring 1949. Pamela Patience was 'the face' of Horrockses at this time, I can never think of her without being reminded of EM Delafield's Pamela Pringle character in The Provincial Lady novels, though I suspect Ms Pringle's housekeeping wasn't this good.


'That' dress again in an RF Delderfield play. He wrote 2 excellent novels about the 30s and 40s The Dreaming Suburb and The Avenue Goes to War.

The Horrockses book is out in May but you can pre-order it now, mine is already on order.