It haslots of fabulous english couture and what today we would call advertorials. Published December 1952 it is Volume 1 Number 1 and as far as I can tell there was never a number 2.
So to start with here is the Dior advertorial.
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Its a very high class magazine and I wondered if it might have been aimed at the foreign royals and dignitaries that were about to descend on London for the coronation of Queen Elizabeth II. There are guides to shopping streets and sights to see as well as Surrey golf courses and the inevitable fashion shopping.
More to come soon.
3 comments:
wow today ads like this would be impossible like people aren´t used to read so much without seeing any girl half naked;)
I adore Christian Dior perfumes. I have been told by a CD in-store seller that they were taught that originally he decreed that you could only buy them if you bought his clothes. I seem to remember I read somewhere that it was the same with his 'costume' jewellery as it was designed to be worn with specific outfits. Or was that Coco Chanel? But I think that in the late 1940s she was still sidelined for her WWII Nazi collaboration while CD was very prominent.
Thats a good way to make the perfumes desireable before releasing them to a general audience
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